Every HIGH collection is produced by a creative collective of designers who present visibly different clothes resulting from a process in which prototypes are built in a three- dimensional manner - the back, profile and inside of a garment is just as important as the front - a process that became known as ‘Everyday Couture’.

Each season HIGH presents an eclectic mix of re-invented classics, cutting-edge designs and iconic HIGH-style garments designed to fulfil the needs of contemporary women for any occasion, in any season and at every stage of their lives.

In fulfilling this ambitious vision, the HIGH brand developed three distinct lines using three different labels.