Founded in the city of Reggio Emilia, Max Mara represents the “epitome of Italian quality and craftsmanship.” The brand is adored for its coats and modern, sophisticated approach to wardrobe classics that transcend seasons and trends. Part of the Max Mara Fashion Group, Marella & its sister label, Emme Marella launched as a fresh, younger channel for the heritage quality and classic style of the famous Italian fashion house. Look for clean lines and an upbeat, modernising take on timeless, iconic styles.